Getting into digital marketing might seem like an easy task at first. However, you might get confused once you encounter the different strategies that you can use to promote your business. Among the different digital marketing strategies, two of your main choices are SEO and...

Search engine optimisation (SEO) refers to the practice of enhancing your site to increase its visibility for relevant searches and for it to rank higher in search engines, including Google. Accomplishing these will allow you to attract more prospective and existing customers...

The COVID-19 pandemic has altered people’s lives all over the world. Not only has it provided a great threat to public health, but it has also affected countries’ economic progress. Due to the situation, governments across the globe were forced to implement strict protocols...

Have you ever searched something on Google and wondered how the results came to be? For instance, why is Google showing a particular page from this specific website and not another? And what is the search engine’s basis for ranking website A higher than website B when...